11/19/07- Natural Planet is a great dog food for German Shepherd Dogs, as they tend to have sensitive digestive tracts.  My dog's vet stated that

she looked fabulous, as her coat and skin were perfect after eating Natural Planet for six months. (Elaine)

Natural Planets Organics was a winner in the 2007 Pet Business' Industry Recognitions Awards as a favorite product of pet specialty retailers.

The Quote: This is the sixth annual edition of Pet Business' Industry Recognition Awards, where pet specialty retailers vote for their favorite products across a variety of categories.

In order to thrive in a competitive climate that has been heating up year after year, pet stores are constantly looking for the right selection of new and exciting products to give them the edge they need to drive customers into their aisles. This had made identifying the industry's most innovative manufacturers and products more important than ever.

Each year, Pet Business' Industry Recognition Awards (IRA) honor the innovation that is driving growth in pet stores across the nation,

giving our retailer-readers and opportunity to vote for their favorite manufacturers and products. In this, the sixth annual edition of the

IRA's, Pet Business received an unprecedented level of feedback from its readers, and it is from this overwhelming response that we have

drawn our 2007 IRA winners.

In some categories, the winning products stood head and shoulders above the rest of the field when it was time to tally the votes; in others, the winners were decided by a narrow margin. But regardless of how close the competition was, on thing was clear; this has been a banner year for pet product innovation.

Pet Business congratulates every pet product manufacturer that aspired to innovate in 2007. And now, without further ado, here are winners of the 2007 Industry Recognition Awards.

Natural Planet Organics dog food is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO)

Dog Food Nutrient Profiles for all life stages.
Calorie Content (calculated):
3363 kcal/kg
332 kcal/cup
Guaranteed Analysis- US/Metric
Crude Protein (Min.) 23.0% 23 g/100g
Crude Fat (Min.) 14.0% 14 g/100g
Crude Fiber (Max.) 4.0% 4 g/100g
Moisture (Max.) 10.0% 10 g/100g
Selenium (Min.) 0.5 mg/kg 0.5 mg/kg
Vitamin A (Min.) 18000 IU/kg 18000 IU/kg
Vitamin E (Min.) 175 IU/kg 175 IU/kg
*Omega  6 Fatty Acids (Min.) 2.0% 2 g/100g
*Omega  3 Fatty Acids (Min.) 0.4% .4 g/100g
*Glucosamine (Min.) 550 ppm 550 mg/kg
*Chondroitin (Min.) 150 ppm 150 mg/kg
*Ascorbic Acid
(Vitamin C) (Min.) 100 mg/kg 100 mg/kg
*Taurine (Min.) 1300 mg/kg 1300 mg/kg
            *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profile.

Go to www.naturalplanetorganics.com to find out more about the product.