Who knew the name of the product would be how my dogs feel about eating it! LOVE is gluten-free (good for the girls that tend to gain winter weight) and has dehydrated Midwestern beef, sweet potatoes, dandelion greens and papaya. I like the higher protein, higher fat and human-grade ingredients -- and my dogs seem to like that better too. I like to offer the dogs some variety in their food, and this line is a great way to do that and keep them really happy and healthy.